Client Highlight -
North Cypress Medical Center

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North Cypress Medical Center is a 195,000-square-foot, physician-owned luxury hospital located in Cypress, Texas serving Houston's Northwest corridor and surrounding areas. When the physicians who founded North Cypress initially approached IF marketing & advertising, they had a great logo and a large patch of bare earth. As they began construction on Houston's newest hospital, we took charge of building their brand identity and market presence from the ground up.

A key differentiator for North Cypress Medical Center is their promise to deliver state-of-the-art technology and treatment in a comfortable, luxurious 5-star setting. Through refined design elements and colors, signature images and key messaging, IF marketing & advertising helped North Cypress Medical Center develop a brand identity that captures the balance between the advanced medical technology and luxury features.

We use brand awareness campaigns to keep NCMC's core messaging fresh on the community's minds. Memorable messaging in these ad and billboard placements focus on the hospital's fast track ER services, reminding area residents of the comprehensive 24-hour ER in their neighborhood.

Sub-brands and brochures for specialized services like the Radiation Oncology Center, the Women's Breast Center, and the Comprehensive Pain Center further substantiate the North Cypress brand with detailed information on hospital capabilities and continued use of established brand elements.

Online and traditional press releases introduce key messages to area media, and targeted newsletters for communities, staff and physicians keep each group up to date on recent news and developments.

Quarterly newsletters allow the hospital to share the latest news, upcoming events and new offerings with their surrounding community. To increase relevance and readership, the newsletters contain useful tips, seasonal health information and informative articles from doctors and specialists.

In addition to our traditional marketing materials and services, IF also provides all of the promotional materials for North Cypress Medial Center's special events. Our in-house service ensured that every aspect of these events, from invitations to Thank You gifts for donors and physicians all helped reinforce the North Cypress brand and messaging. Since their opening, we have created special shirts and promotional giveaways for several in-house functions, community events and fundraisers.

Today, North Cypress Medical Center is established as one of the premier hospitals in the Houston area. Patient volume and referrals continue to grow at a tremendous rate, and several broad expansion projects have already been initiated, including additional operating rooms, a new professional office building and additional patient floors to accommodate the growing demand for services and patient volume. Through it all, we have helped North Cypress maintain a consistent brand identity and presence in their community.

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