11/05/2007: Powell Custom Homes enlists services of IF Marketing & Advertising

Austin, TX – October 29, 2007 - IF marketing & advertising, a full-service advertising agency in Georgetown, TX, today announces a new client relationship with Powell Custom Homes. As a division of Powell Development, the Austin homebuilder specializes in exceptional pre-designed and custom homes in Volente and throughout Lake Travis and Lake Austin.

Powell Custom Homes has enlisted IF marketing & advertising to provide complete internet marketing, including website design, creative copywriting services, SEO, CRM Solutions, Lead Management, and e-mail marketing campaigns.

Powell has more than 25 years experience in building quality waterfront homes with a focus on innovative and distinctive designs and waterfront properties, tailored to fit the unique location and lifestyle of Lake Travis and Lake Austin. Over that time, they have earned a reputation around throughout the Austin area for great site selection and unmatched customer satisfaction. Powell Custom Homes also offers an exclusive collection of pre-designed homes ready to move in.

"We're thrilled to be working with IF on our new website and internet marketing initiatives," said Greg Powell, owner of Powell Custom Homes. "We've worked with the IF team in the past, and have always been impressed with their creative work and excellent customer service."

"Powell Custom Homes has a reputation for distinctive home designs that fit the unique terrain and lakeside lifestyle of Volente and Lake Travis. And the key factor in that reputation is Greg's extensive knowledge of the Lake Travis area and the homesites available there," said Robert Cowes, Senior VP of Real Estate and Interactive Marketing at IF marketing & advertising.

"It is our goal to help show potential buyers that Powell is the go-to homebuilder throughout the Texas hill country and beyond. We'll do that by creating an internet presence their work and craftsmanship, and an interactive marketing plan to drive homebuyers there through search engine marketing and integrated e-mail campaigns."

About Powell Custom Homes
Powell Custom Homes is an Austin area builder specializing in innovative pre-designed and custom homes in Volente and throughout the lake area. With more than 25 years experience in waterfront homes and Lake Travis real estate, Powell has a well-earned reputation for great site selection and beautiful homes designed around the lake lifestyle.For more information, visit: www.PowellCustomHomesTX.com.

About IF marketing & advertising
IF marketing & advertising is a rapidly growing full-service marketing company, based in Georgetown, Texas, that combines innovative designs, strategic leadership, and up front accountability to deliver traditional and Internet marketing solutions. Leveraging marketing expertise and trendsetting creativity, IF helps clients build brand strategy and market presence that generates qualified demand and quantifiable results. Ranked 5th largest web design ad agency and named one of the 50 fastest-growing private companies in Central Texas by the Austin Business Journal in 2007, IF provides innovative marketing solutions to businesses from start-up to Fortune 500. www.yourIFteam.com & www.ifdevelopment.com.