08/20/2009: Senior VP of Austin Ad Agency Reviews Webinar as part of Continuing Education

"Demand Generation in the Digital Age" helps to aid Austin Ad Agency's Marketing Services

Georgetown, Texas – August 20, 2009 - IF marketing & advertising Senior VP, Robert Cowes, is published this month on the American Marketing Association – Austin Chapter Blog to review webinars as part of continuing education for marketing professionals. Recently, Cowes attended the webinar, "B-to-B Leading Edge: Demand Generation in the Digital Age" as part of a continuing education exercise at IF marketing & advertising. On the blog, Cowes writes about the importance of social media, e-marketing campaigns, and lead generation as part of business growth.

"Webinars can be a truly great avenue for continuing education, but my advice is to always read the subject and curriculum a couple of times before attending," writes Cowes about the importance of this type of learning. Cowes also warned, however, to truly do one's due diligence on continuing education to ensure that you are learning from the best professionals and sources out there.

Cowes continues to write about some of the things he learned from the webinar series. "Although not relevant to B2B or B2C lead generation, [the first] track did open my eyes to how LinkedIn is emerging as the most important professional networking site for those seeking traditional employment or contract/consulting work," he wrote.

The entire article can be found on the American Marketing Association – Austin Chapter Blog website at: austinama.org/blog/.

Cowes leads IF's interactive product development as it relates to web technologies, e-marketing, CRM and Search Engine Marketing. He has a BBA in Finance & Marketing from St. Edward's University and an MBA from Texas State University.

About IF marketing & advertising
IF marketing & advertising is a rapidly growing full-service Austin advertising agency that combines innovative designs, strategic leadership, and up-front accountability to deliver traditional and Internet marketing solutions. Leveraging marketing expertise, interactive advertising and trendsetting creativity, IF helps clients build brand strategy and market presence that generate qualified demand and quantifiable results. Ranked 5th largest web design ad agency in Austin and named one of the 50 fastest-growing private companies in Central Texas by the Austin Business Journal in 2007, IF provides innovative marketing solutions to businesses from start-up to Fortune 500. For more information, visit their website at www.yourIFteam.com & www.ifdevelopment.com.