Jeff Novak, CEO

Jeff is the chief architect of business direction. He is responsible for translating a client's financial objectives into a master sales and marketing plan, complete with sales forecast, financial outlook, sales compensation plan, and identification of key marketing milestones. With the master sales and marketing plan in hand, IF Development clients have clear visibility to execution and measurement of the overall strategic game plan.

After eight full seasons in the National Football League, Jeff is known for his natural leadership and high moral standards. He is also an active public speaker who is passionate about motivating young people, being a positive influence in his community, and being a person who delivers results with integrity.