More putts are missed not because of improper path (club head on line with target) but because of improper face angle at impact. Without visual assistance for face angle alignment, a golfer must partially focus on the putter's head and/or face. Resulting in missed putts, as it is difficult for the human eye to detect a 2-3 degree misalignment of a putter face. A 3 degree misalignment of a 10 foot putt equals a 6 inch missed putt.

Axis
The straight center line through the hole in the putter creates an axis (an easy to read pivot point), assuring proper face angle and optimum directional control.

Contrast
By semi-blending with the surface, black marks on a black metallic head create low contrast. This causes the golfer's focus to be shared between the alignment marks and the putter's head/face. The result: poor face angle at impact, created by low contrast marks that cause minimum visual focus on the alignment system. Gaim's high contrasted white on black markings demand maximum visual focus on the alignment system.

The result: proper face angle at impact.

Horseshoe mark
The horseshoe mark not only ensures proper path, it also frames the ball and coordinates with the axis to create a focal point behind the ball. Promoting an "eyes behind the ball" set-up.

Follow-through
The semi-circle created by the horseshoe simulates a forward motion to promote follow-through.

3-D Set-up
An elevation change in the middle of the horseshoe alignment mark causes a "3-D distortion effect" if not viewed from directly overhead. Promoting an "eyes over the ball" set-up.

Anti-glare
The GAIM putter has an anti-glare flat black matte finish. Most metallic type putter heads will reflect light and create glare- a form of "visual noise" which must be overcome by the golfer.

Visually silent
The combination of a simple, efficient, high-contrast alignment system designed to set up with the presence of a ball- and a symmetrical, soft contoured, anti-glare head virtually eliminate "visual noise".